How It Works

Step 1

Define your segment

Create audience segments based on any combination of demographic, geographic, economic, lifestyle, group affinity, or previous survey response criteria

Step 2

Create your campaign

Combine questions, promotions and even Facebook advertising campaigns to test concepts, activate consumers, and/or to recruit people for events or other studies

Step 3

Analyze your results

See your reports in days, sometimes hours, but not weeks. Filter results, share reports, or download data from our DIY reporting platform.

Use cases

Consumer insights


A/B Testing


Brand communities


Event invitation & survey




Sample + survey


Advertising effectiveness measurement



Just a few of the companies and brands surveyed by Happi

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