How It Works

Step 1

Define your segment

Create audience segments based on any combination of demographic, geographic, economic, lifestyle, group affinity, or previous survey response criteria

Step 2

Create your campaign

Combine questions, promotions and even Facebook advertising campaigns to test concepts, activate consumers, and/or to recruit people for events or other studies

Step 3

Analyze your results

See your reports in days, sometimes hours, but not weeks. Filter results, share reports, or download data from our DIY reporting platform.

Use cases

Consumer insights


A/B Testing


Brand communities


Event invitation & survey




Sample + survey


Advertising effectiveness measurement




Happi aims to offer each client their desired balance of service and cost with three levels of service.



From tactical to strategic, clients answer questions, test hypothesis, measure effectiveness, and test concepts with these offerings:



Surveys Delivered