Engage, understand and converse with consumers in emerging markets

Girl with Phone

How it Works

Create segments of target consumers
1

Create segments of
target consumers

Create the questions you want to ask them
2

Create the questions
you want to ask them

View survey result reports
3

View survey
result reports

Send promotions or more questions to qualified responders
4

Send promotions or
more questions to
qualified responders

Have Structured
Conversations at Scale

Speed

Hundreds of responses in hours, thousands in 3 days

Precision

Target responders by age, gender, nationality, location, and any of 150+ profile data points

Structured Conversations

Happi is about daily conversations, not drive-by surveys

Research Solutions

Happi Custom Research

Custom surveys are used for consumer insights, employer branding, on-campus recruitment, and sampling

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HappiBus

Our syndicated research product is a youth-focused custom omnibus with deep representation and ability to send additional questions to respondents

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Happi Tracks

Our industry specific survey opportunities allows you to compare your performance against benchmarks

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Create segments of target consumers

Create questions with hyperlinking and branching

View survey result reports on our interactive reporting platform or download CSV files for off-platform analysis or assign one our partners to provide custom insight analysis

Send promotions of more questions to qualified responders

Faster, Easier, Cheaper - That's Happi

The HappiBus is a 250 question survey covering every aspect of the lives and perspectives of youth. It is proprietary and syndicated knowledge base illuminating the lifestyles, attitudes and preferences of young, smartphone-using, consumers across emerging markets.

It enables brands to ensure their brand values and messaging align with young consumers of today and to identify segments for custom surveys and to invite to qualitative research.

Happi Sports

Have structured conversations, at scale, with global sports fans, to maximize, quantify and justify your sponsorship investment.

Happi People

Happi enables individuals with a specific need to gather support from their friends and family to raise money for their personal cause.

Happi Workforce

Engage with your employees, benchmark workforce engagement levels, while targeting survey questions and promotions to people who work in specific locations, industries and/or roles.

Happi Parents

Target surveys and promotions to parents of children of specific ages and interests, while Happi contributes money for causes they care about.

Happi Students

Understand, engage, and converse with university students by country, campus, activity group, major field of study, career ambition and dozens of other profile attributes..

Uses

Brand Managers

GO FROM IDEA TO DATA IN A DAY

You wake up with a new idea, send validation questions to ask consumers that morning, and have a report to show your boss in the afternoon. Hundreds of responses in hours across countries, demographics, and lifestyle segments.

1 TO 1 CONVERSATIONS WITH YOUR CONSUMERS. DAILY. AT SCALE.

You found responses from one group of Happi users interesting. Happi allows you to ask those people more questions, Create structured conversation, at scale. Set new campaigns up in seconds.

INTERACTIVE REPORTS. ANYWHERE. ANYTIME.

Interact with live reports on your laptop or phone, at home or on the train or download as CSV files.

DISCOVER THE POWER OF DATA AS A SERVICE

One monthly subscription, enables you to send the questions you want, to the profiles of people you want, in the countries you want ,any time you want, and see the results come in real-time.

On-campus Recruiters

TRAVEL LESS, REACH MORE.

Find students of a close fit, without the travel! Invite them individually to attend an on-campus or on-line event.

REALLY KNOW YOUR CANDIDATES, BEFORE YOU MEET THEM

Ask about their hopes, career aspirations, personality, the relationship they want with their colleagues and company, their expectations, life plans and priorities before you meet them, to make every conversation relevant, meaningful, and memorable.

FIND YOUR TECHNO-COLOUR UNICORN

Scan thousands of students to find the few that fit that rare combination of characteristics you seek specifically for a role and generally for your company’s culture. Once you find them, ask them how they perceive your industry or company, send them invitations to learn more, check back in with them to see how their perceptions have changed.

GIVE YOUR MANAGEMENT CUSTOM DATA, NOT INTERPRETATIONS. DAILY, NOT ANNUALLY.

Instead of interpreting for your management what syndicated, annual survey results mean for your recruitment challenge, show them exact responses to your custom questions. Daily, monthly, quarterly.

Employer Branding

MEASURE. IMPROVE. PROVE.

Fortify employer branding proposals with exact measurements of student perceptions of any employer’s industry, Employment Value Proposition, and talent pool attitudes. After you’ve completed the project, measure again and show your client the quantifiable improvements to validate what has been done and confirm what work must continue..

SET THE AGENDA, CONTROL THE PACE OF YOUR CLIENT / TALENT CONVERSATIONS

Instead of waiting for annual rankings based on someone else’s criteria, help your clients determine what perceptions and metrics are important to them in each country and measure student perceptions on any issue, industry or comparative EVP any time.

GO FROM QUANT TO QUAL IN A TAP

Want to come face to face with your talent market? Identify students that meet a profile & respond to qualifying questions in specific ways. Send those students invitations to either video surveys or traditional focus groups.

Employee Engagement

IS ONCE A YEAR ENOUGH TO ENGAGE YOUR EMPLOYEES?

If someone asked you once a year how you feel, would you think they care? The Happi Workforce enables HR professionals to ask employees their opinions, preferences, concerns, and desires about any topic, any time, quickly, easily, and anonymously.

VERY HIGH RESPONSE RATE, LIGHTNING FAST

Employees respond to Happi surveys because they are fast & easy and because for each response, they get another chance to win the prize they want, and more money is driven to a cause they care about. Employees can see the results of selected surveys along with updates of what the company is doing about the results.

BENCHMARK, BENCHMARK, BENCHMARK

Responses today are interesting, but when those responses are benchmarked against responses to the same question in other periods, departments, locations, demographic groups and even other companies, then HR can drive the call to action for management with clarity, conviction and data.

FAST, FREE, EASY SETUP

The Happi Workforce runs on employee phones and mobile data. No impact on the company’s infrastructure, nothing to install on the network, no connection to an HR system necessary. Distribute questions yourself on our client portal.

School Administrators

ONE TO ONE CONVERSATIONS WITH YOUR FACULTY, STUDENTS AND PARENTS

Happi provides an anonymous, private, and structured way to quantify the satisfaction, concerns, dreams and desires of all stakeholders in a high school or university. Identify and address hotspots before they erupt into crisis for the administration.

VERY HIGH RESPONSE RATE, LIGHTNING FAST

Students & faculty alike respond to Happi surveys because they are fast & easy and because for each response, they get another chance to win the prize they want and more money goes to the cause they select. Show the results of selected surveys along with updates of what the school is doing about the results. People share more when they feel heard.

BENCHMARK, BENCHMARK, BENCHMARK

The absolute responses of one survey are interesting, but when those responses are benchmarked against responses to the same question in other periods, departments, locations, demographic groups and even other companies, then HR can drive the call to action for management with the clarity and conviction only data can deliver.

FAST, FREE, EASY SETUP

There is nothing to integrate, nothing to install. No impact on the school’s infrastructure. Students and faculty download the app from appstores, use it on mobile networks, and the school distributes questions by uploading directly to our portal.

Small Business Owners

WANT UNI STUDENTS IN YOUR STORE? GET ON THEIR PHONE.

If you are selling anything to university students, they probably have several options for it within walking distance of campus. Happi enables you to support their activity groups while understanding their preferences and sending them promotions.

THEY WILL THANK YOU FOR IT

Has anyone ever thanked you for sending them spam, putting a flier in their PO box or cluttering Facebook with ads? No. Why? Because it’s a nuisance. When you ask them questions on Happi, you are supporting their groups, helping them win prizes and telling them that you care.

SEND TARGETED PROMOTIONS

After they tell you what they want, send them promotions on Happi! Make special promotions and create volume purchase deals for students in a certain club or dorm.

Partners

Market Researchers

Happi is building a global network of market research partners. If you would like to be the Happi research partner in your country, contact us.

Recruiters

Happi helps both internal and external recruiters understand, engage, and converse with undergraduate talent globally.

Marketing Agencies

Happi enables agencies to measure media and campaign effectiveness, validate pitch decks, and validate thought leadership papers.

Employer Branding

Happi helps employer branding professionals measure both internal and external perceptions of an employer's brand.

About Us

Happi team

Happi’s mission is simple: make people happy.

We want to prove the cynics wrong in that a service really can be better, faster and cheaper, while doing good in communities, being generous with all stakeholders, and do it all as a profitable, sustainable private company with no government support, no money from consumers, no corruption, and no kickbacks of any kind from the groups we support. We want to make people happy by exceeding they have come to expect.

People

Greg Lipper

Founder & Chief Happiness Officer

Greg is an entrepreneur who has lived, built businesses, sold technology products and managed sales teams across Asia since 1990. From predictive dialers to Japan's first American catalog shopping member's club to automated candidate sourcing solutions, Greg's career has focused on bringing to Asian markets new solutions which enable age-old tasks to be done better, faster, and cheaper than before.

He conceived Happi to achieve those same objectives: enable clients to understand, engage, and converse with targeted consumers, charities and community groups to raise money, and merchants to deliver promotions all better, faster and cheaper than they could before.

Heath Basurto

Chief Technology Officer

Heath is a technologist with entrepreneurial experience. He has a proven track record of delivering value to stakeholders over the last decade. He leads Happi's long-term technology vision and is responsible for its product development. He also facilitates technical discussion within the organization.

Prior to joining Happi, he worked in the medical IT space connecting patients in Southeast Asia with doctors around the world.

Heath is a serial entrepreneur with multiple successful startup exits.

Rita Dobson

Chief Alliance Officer

A graduate from Bristol Business School who has lived in Asia since 1994, Rita has been involved in a variety of start up environments from managing Dive Asia Pacific, a high end live aboard dive company, operating from Thailand, Myanmar and Indonesia to founding Mekong Journeys, a travel agency providing customised tours throughout South East Asia, to Marketing Manager Asia Pacific of Mud Systems, an oil & gas and mining environmental services company, later purchased by Imdex.

Prior to joining Happi, Rita graduated from Monash University in Psychology and Counselling and pursued voluntary work with at risk youth in Singapore and Thailand.

Christoph Hannak

Product Manager

Christoph is an entrepreneur and product strategist with over 10 years of experience. At Happi, he is leading product development. Christoph is data-driven, technical, and feels passionate about building digital products with great users experience.

Prior to joining Happi, he was leading the product development and digital growth marketing efforts across Southeast Asia for one of the fastest growing healthcare startups in the region.

Christoph holds a master's degree in Computer Science from the University of Hong Kong.

Hung Tran Doan

Senior Developer

Hung is a graduate from RMIT Vietnam, with a degree in Application Development. He has been working with Ruby on Rails for over five years.

Hung is currently a Software Engineering Consultant at Happi. He looks after Happi 2.0, maintains it and keeps it running smoothly, as well as developing new features and improving existing ones to further the business.

Jonathan Xu

Junior Programmer

Jonathan graduated with a Computer Science degree from Nanyang Technological University, School of Computer Science and Engineering. Currently, he has joined the Happi team as a React Native/Ruby on Rails developer and is in charge of the development for the mobile app Happi Global alongside providing support for the server development.

Niranjana Vipul

Graphic Designer and Content Developer

An engineering graduate from India, specialised in graphic design and marketing, living in Singapore since 2015, Niranjana started as a content strategist and system analyst in Cognizant technology solutions. She self learnt to become a graphic designer and marketing strategist bagging roles in graphic design, content strategy, copywriting and social media marketing.Currently, she has joined the Happi team as a Graphic designer and Content developer.

Prior to joining Happi, Niranjana also worked as a animal welfare volunteer at SPCA and Animal Lover League in Singapore

Illi Syaznie

Singapore Partner Manager

Illi graduated with a Digital Media Design cert and started her career with a stint at The New Paper, SPH, as an artist and as a Marketing Exec at FDC Dental Group.

She is driven by her constant search and need to learn new skills and experience. She has developed better interpersonal skills, through the years from doing random jobs like FnB, performing music and even hosting events.

Also, she once won a curry puff eating competition and she's quite proud of that achievement.

Happi Around the World

Happi Around the World

China, Cambodia, Colombia, India, Indonesia, Japan, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Sri Lanka, Thailand, Vietnam

Contact us

Mapletree Business City, 20 Pasir Panjang Road,
#03-22/24, 117439, Singapore

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