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The Happi Guarantee: Slash 50% off your data collection costs.

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Jun20
You shouldn’t have to spend a fortune to get Asian brand community consumer insights. We believe that cheap, fast, and efficient Asia market research should be accessible to every company that wants it. That’s why we are proud to announce The Happi Guarantee for first time users. We will provide

The Definitive Guide Mobile Market Survey Types, Tools and Best Practices (Updated May 2018)

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May02
The Definitive Guide Mobile Market Survey Types, Tools and Best Practices (Updated May 2018) Mobile surveys come in a variety of types and each approach can be best for different scenarios. These are just different tools in a research professionals tool box but all have the right to be there.

Consumers Value Privacy; Just Not Enough to Pay for It

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Apr20
The recent grilling of Facebook by politicians all over the world led me to question if the world has really gone crazy. I always assumed everyone understood that nothing is free and that if you use something that costs billions of dollars to develop and maintain (like the Facebook platform)

Pay Per Response (PPR) Pricing Benefits

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Apr06
One of the many unconventional things about Happi is the way we charge. In the market research industry, pricing is often broken down on a cost-per-interview, cost per project basis or cost per survey, with separate charges for survey programming, incidence rate premiums, length of survey and other factors. We

Emerging Market Consumer Focus

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Apr06
90% of the growth in both GDP and population forecasted by the International Monetary Fund will come from Latin America, Africa, Asia and Eastern Europe.  And, yet, 85% of the US$44 billion dollars spent on market research in 2017 was spent in North America and Western Europe.   So, we see 85%