PassiveBus: The power of passive metering, the efficiency of an omnibus
PassiveBus is a syndicated offering of consumer mobile metering data from continuous panels in specific geographies.
Passive metering technology enables the collection of consumer mobile behavior data, including app usage, web visits, search terms, social media usage and media streaming. From which Instagram stories are viewed to what products are put into shopping carts, passive metering enables marketers to see consumers’ interests, preferences and desires.
Delivered Effortlessly and Inexpensively
Passive metering technology has been available for many years, but the global uptake of it has been slow because each individual project is expensive, laborious, slow. Passive metering requires expensive technology, panel recruitment, support, retention and incentives, specialized reporting to make sense of the data, and possibly survey technology to ask people about their mobile behavior and purchases. These financial and technical hurdles are too high for most marketers. The Happi PassiveBus removes these hurdles and enables marketers of all sizes to subscribe to the same dataset, so each subscriber can get the data they want immediately, effortlessly and at pennies to the dollar of the cost of doing it themselves.
Custom vs Syndicated
Ethical & brand-safe
Happi does not steal data from consumers. We buy it. Happi recruits consumers who consciously and willingly enable Happi to monitor their mobile behavior in exchange for generous rewards.
The generosity of the rewards also enables Happi to enjoy high compliance from panelists. Passive metering technology impacts phone performance and battery life. The data uploads can be costly if not on WIFI. Passive metering is, by definition, highly intrusive. So, panel recruitment is difficult and retention even harder. Happi’ has developed recruitment and retention methods that overcome these problems without encouraging unnatural mobile behavior.
Flexible and Precise
Clients can subscribe to the PassiveBus with extreme granularity and ﬂexibility. Minimum units are 100 panelists for one week. Clients can select the number of panelists and demographic composition. Orders for existing PassiveBus data are fulfilled on the day of payment. Clients can also place advance orders for PassiveBus data covering specific locations, demographics, and time periods.
- US$10 per participant per week / $30 per month for minimum 100 participants.
- US$3 per participant per day pricing available for minimum annual spend of $100,000.
- $1,000 per user account.
- Report template customizations, mobile advertiser IDs, mobile-behavior triggered surveys, Audio Content Recognition triggered time/location reporting of detected ad hearings, surveying, couponing and crowdsourcing (picture taking and uploading, testimonial writing) are all available in strategic bundling and quoted separately.
PassiveBus is the omnibus of passive meter through which clients enjoy the awesome insights of passive metering and the precision of Audio Content Recognition triggered advertising exposure detection with the efficiency of splitting the costs amongst multiple clients. Happi keeps the prices low by offering PassiveBus’s only when we have a minimum of 3 clients investing in the same dataset. Please fill in the form below to define your interests, and we will contact you if we have at least two other clients interested in the same consumer segment and time period. For more information, see this page (link to the PassiveBus page).