Services

Happi offers services ranging from simple mobile surveys to cutting edge eye tracking. Each productized service offering can be used in combinations to meet each client’s unique requirements. Our service offerings are:


Ask
See & Hear
Promo
Workforce
SADD (Stand Against Distracted Driving)


Advanced options like eye-tracking, facial coding, emotional analysis, video survey response, ad impact benchmarking and 3D image display can be added to the standard offerings.

 

Ask

Mobile micro survey service combining the survey programming & execution, panel, and reporting. Precise, fast, & cost-effective surveys enabling single select, multiple choice, and open-ended questions, multimedia content presentation, video response recording options, advanced skip logic, and off-app event and/or study invitation capabilities.

 

Define survey via Google Sheet 

 

 

Review on App before launch

 

 

Get results  

 

 

See & Hear

 

Reports showing mobileactivity of panelists and confirmation of when/where their phone mic picked up the audio of ads.

 

See # of panelists who heard ad at specific times

 

 

See exactly where they were when they heard it

 

 

See exactly what apps, sites, searches and shopping they did on their phone before, during and after ad exposure

 

 

  Rate apps, sites, influencers, blogs and search terms amongst your panelists

 

 

See the m-commerce browse & purchase activity, “view to wallet” journeys, and specific promotion effectiveness of any shopping app or website.

 

 

See, Hear & Ask

 

Just combine See & Hear with Ask to integrate survey questions to people selected by the ads they heard or mobile activity detected. You can then filter and cross-tab by people who saw the ads at specific times of day, locations, and even if they were “second-screening” (actively using their phone during ad exposure time. You can then benchmark both media effectiveness and ad impact across any group of ads: your own ads, all ads in a competitive cluster, or all ads aired at specific times.

 

Do you remember seeing this ad? Do you know what brand it was from?

 

 

How did it make you feel? Benchmark this against any other ads. Your ads, competitor ads, are all ads from the same evening broadcast.

 

 

 

Promo

 

Test an unlimited number of promotions with panelists selected by ad hearing, survey response, mobile behavior, or any other criteria. The promotions can be used in retail scenarios by showing the coupon on the phone or in m-commerce scenarios by coupon code or even having the item added to a shopping cart via one tap.

Workforce

 

Use Happi for workforce engagement surveying covering availability, satisfaction, preferences, and salary expectations. Can be used for large internal employee populations or agency-registered contractors. Follow-on questions, interview invitations, and job offers can be sent via Happi to people qualified users.

SADD

 

Stand Against Distracted Driving by seeing daily updated reports of which fleet driver phones were actively used for what purpose, while moving at what speeds, at what times and locations. Specific apps, like mapping and delivery apps, can be excluded from violation reports. Driver can enable “privacy mode” outside of work driving hours.  For a few dollars per phone per month, fleet operators can proactively ensure compliance with distracted driving policies to save lives, prevent accidents, lower insurance rates, and provide employees, unions, insurers and authorities the company’s objective and proactive compliance enforcement.

 

Start the conversation at [email protected] to create the plan best for your needs.